7-11 with Style

I got to check out the new Famima!! upscale convenience store on Santa Monica Blvd in West Hollywood last weekend. It's a japanese chain that's making it's way stateside with a very design concious layout, graphic identity, and product selection. It's reminiscient of some of the convenience stores I've seen in Tokyo, down to the large japanese product selection and red bean buns at the counter. One of the details I liked was the selection of stylish japanese pen and paper items, a nice departure from the Meads and Bics of the world.