Golf Punk

How do you make a traditionally stuffy game like golf cool and accessible to the young hipster masses eager to hit things with a metal stick and wear sportswear in an ironic way? Golf Punk Magazine entices novices like me by adding some FHM dna, snide uk humor, girls in bikinis lying in bunker sand (Kinda disturbing, actually. I imagine cigar butts stuck to their backs), and showcasing hip links gear from J. Lindeberg.