Monday, August 28, 2006

Nike6.0 spitball fights with itself.

Brilliant. Create a sports-centric, competitive culture that dominates the world athletic market for decades, and when the alternative sports counter-culture naturally arises to rebel against it, create a prefectly matched campaign that reels in dollars from them, too. I have to say, their Jocks Suck apparel is pretty catchy.

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